Web and Graphic Design
July - August 2024
Designer
Andak
I helped a Romanian Hardware Engineering Firm to build their brand from scratch, from logo to website.
For this project, I collaborated with a Romanian hardware engineering firm to build their brand identity from the ground up. This involved creating a logo that reflected the company’s expertise in engineering and technology. I explored different logo styles using triangular shapes, which symbolize strength and stability—qualities central to hardware engineering. I experimented with various color palettes, focusing on greens, blues, and neutrals to convey trust, reliability, and innovation. By adjusting shapes, colors, and layouts, I created multiple logo options, iterating until we achieved a design that was modern and professional, capturing the essence of the brand.
The process of designing this website for Andak Consulting started with understanding what the company stands for and what message it wants to send. Andak specializes in engineering services, so I wanted the design to immediately give off a sense of professionalism, expertise, and technology. To achieve this, I chose a dark background with circuit-inspired patterns, which reflects the technical world Andak operates in and gives the website a modern, high-tech look. The dark background also creates a strong contrast with the white and teal text, making it easy to read while looking clean and polished. The main header section introduces Andak Consulting with bold, simple text that tells visitors exactly what the company offers, helping to grab attention and set the tone for the rest of the site.
The "Our Products" section uses a grid layout to neatly display each product in a uniform way. This layout allows visitors to easily browse through Andak’s offerings and compare products without feeling overwhelmed. Each product is presented in a clean card format, with a small category tag for quick navigation, making it easier for users to find what they’re looking for. In the detailed product pages, I added a sidebar to help users quickly switch between different product types. This layout keeps the focus on the product images and descriptions in the center, so users can dive deeper into each product without distractions. Finally, the footer provides essential links and contact information in a well-organized way, making it easy for visitors to access more information if needed. Overall, this design is meant to reflect Andak’s technical expertise while being straightforward and user-friendly.